Smarter Cat Litter,
Made From Tofu
*Then one 7L bag every 4 weeks for $22.40. Cancel or change your frequency any time.
Inspired by Japan. Made from plant-based tofu fiber.
Why NEKO?
“Neko” (猫) means “cat” in Japanese.
We created NEKO to bring the clean, minimalist design and thoughtful product philosophy of Japan to the everyday litter box.
As seen in
Choose your plan
Flexible subscription, or one-time purchase available.
Subscription
$22.40/ per 7L bag
What's included
- Save 20% on every bag — $22.40
- Free shipping, always
- Delivered every 4, 6, or 8 weeks
- Skip, swap scent, or cancel anytime
One-time purchase
$28.00/ per 7L bag
What's included
- Reorder whenever you need
- Great for trying NEKO out
- No commitment
Two questions. One perfectly-sized subscription. Zero maths.
How many cats?
What matters most?
Six reasons your cat will act like it invented us.
Everything clay does wrong — fixed with one bag of pressed tofu.
Plant-Based
Made from natural soybean tofu fiber — no clay, no silica, no mystery.
99% Dust-Free
Your lungs, your Roomba, and your black jeans will finally exhale.
Fast Clumping
Locks liquid on contact. Scoop once, move on with your life.
Real Odor Control
Whisper of green tea — not a fake floral bomb your cat plots against.
Flushable*
Small amounts break down in water. Less trash, more karma.
1/5 The Weight
A 7L bag replaces a 40lb clay sack. Your spine sends thanks.
*Small amounts. Always follow local plumbing rules.
Why our cat litter is different
Choosing the right litter matters. Here's how NEKO stands apart with features that make life easier for both you and your cat.
Switching from clay is embarrassingly easy — even your cat will pretend it was their idea.
- 01
Open the bag
Pour 5–7cm of NEKO into a clean litter box. That's it. No pre-rinse, no ceremony.
- 02
Clump on contact
Tofu pellets absorb liquid instantly and lock into a firm clump. Cats catch on in a day or two.
- 03
Scoop & flush
Flush small amounts, compost the rest. Refill in about 3–4 weeks per cat.
How the subscription works
Four steps. Zero commitment. Your future self is already grateful.
- Step 01
Fresh bag ships
Every 30 days — right when you're running low.
- Step 02
Skip anytime
Two-tap skip in your account. No emails to write.
- Step 03
Cancel anytime
No calls, no scripts, no guilt trip.
- Step 04
Save 20%
$22.40 / bag · Free shipping every order.
Love it, or we'll refund it.
If your cat isn't happier after 30 days, we'll make it right. No questions. No return-shipping labels. No awkward calls.
Stack bags. Stack savings.
The more your cat commits, the less you pay per bag. It's basic tofu economics.
Skip, swap, or cancel anytime.
Better for your cat. Better for the planet.
Clay litter is strip-mined. Ours grows. Here's the receipts.
Pressed from renewable soybean pulp — a byproduct of tofu, not a mined resource.
That's how much landfill weight NEKO customers have replaced with biodegradable litter.
In active compost. Clay litter? Try never — it doesn't break down at all.
Paper-based, kraft-lined packaging. Recyclable everywhere paper is.
I started NEKO because my vet said "stop buying clay."
Our cat Mochi developed a chronic cough at age three. Two vets, one X-ray, and a very expensive weekend later, the culprit was the fine silica dust in her clay litter.
I switched her to a Japanese tofu-based litter I had to import a bag at a time. The cough was gone in three weeks. NEKO exists so nobody else has to smuggle cat litter across an ocean.
Finally. A litter even your human can flush.
Everything you need to know about NEKO — why clay is over, how tofu works, and what your cat has been trying to tell you — in one very smug poster.
See the full poster page
Real reviews. Real judgy cats.
18,000+ cat parents. One very unbothered litter box. Here's what they said.
“My apartment doesn't smell like a truck stop bathroom anymore. 10/10.”
“Went from carrying a 40lb dust bomb to a 7L bag. My back sent a thank-you card.”
“My cat used it once and gave me a look like 'finally, some good service.'”
“The tofu pellets clump so fast it's almost suspicious. My scoop has never looked cleaner.”
“Switched from clay in one week. Zero tracking down the hallway. My roomba is finally chill.”
“The green tea smell is subtle — you smell nothing, which is exactly the whole point.”
The stuff you were too polite to ask.
Most cats switch within 3–5 days. We include a step-by-step transition card in every bag — mix 25% NEKO with the old litter for a week, then increase. If your cat still boycotts, we refund the full order. No pushback, no questionnaire.
Join the litter rebellion.
One email a month. New scents, subscriber-only drops, and 10% off your first bag the moment you sign up. No spam — we hate it too.